Accessible Communications – Promoting your Access Welcome Guide

Wednesday 11th March, 2.00pm – 4.00pm

This live online two-hour course will enable you and your team effectively promote your Access Welcome Guide and better market your business to those with access needs and their travel party.

The learning includes:

Practical tips for you and your team in accessible Visitor Communications
A step-by-step guide to creating a simple marketing campaign and plan to promote your business to those with access needs
Guidance on presenting your Access Welcome Guide
How to identify and reach prospective audiences with different access needs.

Importantly those attending this course are expected to have attended Developing your Access Welcome Guide, workshop prior to this workshop.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact customer support.

Man sitting at computer using headphones

Date: Monday 11th March

Time: 2.00pm - 4.00pm

Format: Live Online

Please note due to the interactive nature of these courses, they are not recorded.

Suitable For: Owners, Managers, team leaders and frontline staff seeking to enhance the accessibility of their visitor information and communications.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Accessible Communications – Promoting your Access Welcome Guide

Wednesday 11th March, 2.00pm – 4.00pm

This live online two-hour course will enable you and your team effectively promote your Access Welcome Guide and better market your business to those with access needs and their travel party.

The learning includes:

Practical tips for you and your team in accessible Visitor Communications
A step-by-step guide to creating a simple marketing campaign and plan to promote your business to those with access needs
Guidance on presenting your Access Welcome Guide
How to identify and reach prospective audiences with different access needs.

Importantly those attending this course are expected to have attended Developing your Access Welcome Guide, workshop prior to this workshop.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact customer support.

Date: Monday 11th March

Time: 2.00pm - 4.00pm

Format: Live Online

Please note due to the interactive nature of these courses, they are not recorded.

Suitable For: Owners, Managers, team leaders and frontline staff seeking to enhance the accessibility of their visitor information and communications.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Accessible Communications – Promoting your Access Welcome Guide

What will I learn?

The importance of knowing your audience - a recap from the ‘Developing your Access Welcome Guide’ course

How to craft your messaging to resonate with the target audience

The importance of recognising and acting on digital accessibility in all visuals/video and text content in your promotional materials and marketing campaigns

How to represent your target audience in your promotional materials

Where and how to present your Visitor Welcome access guide to drive engagement by prospective visitors

How to develop a marketing plan & campaign for promoting your business and Access Welcome Guide.

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