Do you want to understand your customers better and make clearer, more confident marketing decisions using your data?

This practical two-hour online course is designed for tourism business who want to use simple analytics tools, such as website data, social media insights, email reports and customer reviews, to understand their audiences and improve business performance.

Using real tourism examples, you’ll learn how to read the clues visitors leave across your digital channels and turn those clues into clearer decisions, more targeted marketing campaigns and a better customer experience. You’ll also see how AI can help you analyse information faster and plan more effectively for 2026.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact customer support.