Mastering Facebook & Instagram Advertising for Tourism

Tuesday 7th April, 10.00am – 12.00pm

Want to attract more visitors and boost bookings? This powerful course shows you how to master Facebook and Instagram ads to grow your tourism business.

Learn how to create effective and engaging digital advertising campaigns using Facebook and Instagram.

By applying the RACE framework (Reach, Act, Convert, Engage), you will learn how to strategically reach potential visitors at key stages of their decision-making journey.

This is and intermediate to advanced course, so attendees should have some experience using Facebook and the Meta Business Suite.

Note: Prior to the training course, please create and have access to an ad account. Instructions on how to this can be found in the Creating a Meta Ad Account supporting document.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact customer support.

Date: Tuesday 7th April

Time: 10.00am - 12.00pm

Format: Live, online and interactive.

Suitable for: This training course is for business owners, marketing managers and marketing staff.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Mastering Facebook & Instagram Advertising for Tourism

Tuesday 7th April, 10.00am – 12.00pm

Want to attract more visitors and boost bookings? This powerful course shows you how to master Facebook and Instagram ads to grow your tourism business.

Learn how to create effective and engaging digital advertising campaigns using Facebook and Instagram.

By applying the RACE framework (Reach, Act, Convert, Engage), you will learn how to strategically reach potential visitors at key stages of their decision-making journey.

This is and intermediate to advanced course, so attendees should have some experience using Facebook and the Meta Business Suite.

Note: Prior to the training course, please create and have access to an ad account. Instructions on how to this can be found in the Creating a Meta Ad Account supporting document.

Should you have any queries regarding this event, or require specific access accommodations, please do not hesitate to contact customer support.

Date: Tuesday 7th April

Time: 10.00am - 12.00pm

Format: Live, online and interactive.

Suitable for: This training course is for business owners, marketing managers and marketing staff.

Registration: To register for this session, you will be redirected to the Fáilte Ireland's learniFI platform where you will be asked to sign in or sign up for an account.

Mastering Facebook & Instagram Advertising for Tourism

What will I learn?

Use the RACE framework to support an effective advertising strategy for your tourism business.

Confidently navigate Meta Business Suite and Ads Manager.

Select campaign objectives that align with the customer journey stage.

Create, target and optimise ads for cold, warm and hot leads.

Set up tracking and measure campaign performance using key KPIs.

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