Strategic Programmes

Fáilte Ireland’s strategic programmes are designed to go beyond current business challenges and aim to identify opportunities to innovate, grow skills and improve business agility. Informed by industry experts, these programmes can help tourism businesses tackle a range of key priorities, such as:

Enhancing business sustainability
Boosting commercial performance
Investing in digitalisation to improve service quality and personalise visitor experiences
Promoting tourism as an attractive industry offering diverse, rewarding long-term careers

F&B 360°

F&B 360° is a strategic leadership support developed by Fáilte Ireland for General Managers and F&B leaders in Irish hotels and attractions. It combines expert one-to-one guidance, diagnostics and commercial tools to help improve profitability, boost team capability and drive performance.

F&B 360°

Access 1:1 expert support
Unlock margin with diagnostic tools
Build a tailored roadmap to boost profit
Drive sustainable change with minimal disruption

Find out more

Climate Action

At Fáilte Ireland, we are calling out Driving Climate Action as a Strategic Priority, helping tourism and hospitality businesses contribute to these targets. Not only will your business become more sustainable, but you’ll learn how to introduce efficient cost-saving measures.

Climate Action

Get help navigating this complex area
Lower emissions to meet national targets
Boost your brand’s image and reputation

Find out more

Employer Excellence Programme

Find out more about the Fáilte Ireland Employer Excellence Programme, which supports businesses to drive greater employee engagement, and continuously build the appeal of their workplace.

Employer Excellence Programme

Employee satisfaction
An upskilled management team
Tailored action plan for your business

Find out more

Strategic Ticketing for Business Results

This programme is designed for owners and commercial managers in tourism experience providers. It helps develop a strategy to manage and optimise B2C revenue from advance ticket sales and walk-ins.

By adopting a ticketing strategy with a strong customer communication plan, you can improve revenue management, boost profits and enhance long-term sustainability.

Strategic Ticketing

Understand your most compelling customer segments to drive revenue
Communicate value to attract more customers
Evaluate ticketing data to inform decisions
Develop pricing strategies to enhance yield and grow revenue

Find out more